From chaos to calm. From grasping control to intentionally creating your life.
Clarity starts here.
You’ve already lived, built, and maybe—like me—even burned a few things down.
You don’t need a fresh start. You need a way that meets you exactly where you are, helping you rise with clarity, direction, and calm.
There comes a point when clarity doesn’t look like a plan.
It’s releasing of what used to work, for who you are truly meant to become.
No more old patterns, grasping control, or forcing a life—instead, intentionally and creatively shaping the one you envision.
I’m Rhona Shand McBain.
Speaker, coach, and creator of The Catalyst Spiral.
My work isn’t born from theory
it’s shaped by profound personal loss, professional reinvention,
and a complete reworking of how I understood clarity, creativity, and control.
After losing my husband to ALS, my mother to cancer, and the identity I had carefully built,
I faced a choice: keep forcing my way forward—
or pause long enough to create what was genuinely next.
I chose to understand the pause.
The Catalyst Spiral isn’t about quick fixes. It came out of real life. Built from lived experience, anchored in learning how to choose calm instead of chaos - again and again.
✔ Pause: Stepping away from urgency and performing.
✔ Perception: Seeing clearly, naming the facts that float to the surface, and seeing what’s actually happening - without the spinning.
✔ Experiment: Try it on. Not because you are sure, but because you’re ready enough to test what is feels right - without performance, pressure, or proving.
✔ Embody: Showing up as the version of you who already knows. Not perfect. Just present. Just real.
My purpose—and the creation of the Catalyst Spiral—is to share a lived path. To offer you the language, the mirror, the tools, and the calm to create your own.
Speaking
Stories + strategies that move people to action. Real talk for leaders, teams, and creatives ready to navigate uncertainty with clarity and fire.
1.1 Coaching
Deep clarity. Calm strength. Creative movement. Personalized support to help you reshape what’s next—from the inside out.
Creative Strategy
Tools that don’t just inspire—they shift.
Frameworks, language, and guidance that anchor you in real life.